For obvious reasons, 2020 is different for us as it is for you. Our museum has been forced to shut its doors due to COVID-19, and we anticipate being closed for at least another 8 -10 weeks. Each day we are closed we are losing valuable revenue to help sustain our museum.
Here’s how COVID-19 is impacting us:
We lose approximately $1725 in admissions and gift shop sales on a weekly basis. We are losing over $245 each day we are closed.
We lose approximately $215 in tour revenue on a weekly basis.
We lose approximately $135 in educational programs on a weekly basis.
Each day we are closed we lose approximately $295. Each week we are closed we lose $2000. Each month we are closed we lose $8300.
Overall, during this 8 -10 week period we lose between $16000 - $20000.
Unfortunately, we have learned Canal Fest of the Tonwandas will not be happening this year. Contributions from Canal Fest makeup ⅕ of our yearly operating budget. We anticipate losing $50000 from the Canal Fest cancellation.
As this scenario continues, our staff is working hard to continue caring for our carousel and collections. We have begun taking measures to reduce our expenditures and will continue to do so throughout the year. We are adapting our programming and providing our community with a plethora of digital resources including our weekly e-newsletter for kids Carousel Courier Jr.
We have a specific request of you this year...
Please help us recover our lost income so that we can continue to protect our carousel and its history.
Please consider increasing your annual gift to the museum this year.
And/or consider joining our newly formed Brass Ring Monthly Giving Club
For $20 per month, you can help to cover a day’s admission to the museum For $50 per month, you can help to cover a month of lost educational programming income. For $100 per month, you can help to cover a week’s worth of admissions and tours.
A family ride ticket from our "Bring It Home" campaign
Almost 40 years ago...
...we walked the neighborhood asking you to help us bring home our "1916 Number One Special" Allan Herschell Carrousel. We went door to door, and asked you to contribute whatever you could to help us purchase our carousel and offered you a ride voucher to be used when our museum opened. We were amazed when hundreds of you helped us to bring our carousel back to the factory it was built in.
You made it possible for us to share our story and helped bring joy to thousands of families in Western New York over the years. The Herschell Carrousel Factory Museum exists because of donors like you. Each year we ask you to support us and your response always humbles us.
We want to thank you for all you’ve done for us over the years