The museum was featured in an article by Kimia Afshar Mehrabi on blogTO. The article is about the amusement park in Burlington and titled  "Lost Ontario amusement park was once an essential stop en route to Niagara." The park featured a variety of rides includes the museum's 1916 Allan Herschell Carrousel. To read the article and find more click the link below. 
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https://www.blogto.com/city/2026/09/ontario-lost-amusement-park-niagara/

The Museum was featured this week in an article written by Travel Writer Craig Silva who visited earlier this year. Titled "Beneath the Painted Horses: Discovering the History, Craftsmanship, and Living Legacy of the Herschell Carrousel Factory Museum" the article is a treatise on what the museum is, was, and strives to be. Craig spent most of a day getting a tour of the museum, talking to volunteers, and soaking in every aspect of the museum. It was a pleasure to have him, and his article is an amazing piece of work. To read his thoughts on the museum, click below!
https://thetravelpub.com/herschell-carrousel-factory-museum/

The museum was cited and mentioned by author Sarah Schwartz in her article "An American Original: The Story of the Smithsonian Carousel" on the Alliance of American Manufacturing website. Author Schwartz focuses on the story of the Smithsonian carousel, but does quote, cite and mention the museum as the manufacturing location. To read more of the article or to learn more about the Smithsonian Carousel, click the link below!
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www.americanmanufacturing.org/blog/an-american-original-the-story-of-the-smithsonian-carousel/

The Herschell Carrousel Factory Museum was mentioned on a vacation artciel in the Manchester Times paper, "From forts to falls an adventurous week in New York.  The article was written by staff writer of the Times Matthew Burnette. Matthew details his adventures in the region, including ending their time at the museum. We thank Matthew and his family for visiting, and for his kind words. TO read his article, please click the link below!
https://www.manchestertimes.com/opinion/2026/06/10/from-forts-to-falls-an-adventurous-week-in-new-york/

Speaker Carl Heastie continued his annual statewide tour today with Assemblymember Bill Conrad, visiting the Herschell Carrousel Factory Museum, a museum and amusement park dedicated to preserving and teaching visitors the science and art of carousels. Together, they announced a total of $300,000 in funding for the museum.
“Every year I get to visit communities across our state and learn more about what makes New York so special,” said Speaker Heastie. “The Herschell Carrousel Factory Museum is doing an incredible job teaching our young people and other visitors about the extraordinary history of carousels in New York, while preserving this same history for future generations.”
“The Herschell Carrousel Factory Museum is a shining gem of North Tonawanda and I was honored to have Speaker Heastie join me today to visit their facilities,” said Assemblymember Conrad. “For years, this museum has dedicated itself to preserving the history and constructions of carousels in our community and utilizing that history to teach important science lessons to visitors. I will continue to fight for the funding and support the team here needs to keep these important programs going for young people across our state.”
Speaker Heastie and Assemblymember Conrad met with Executive Director Ian Seppala to visit the Herschell Carrousel Factory Museum, the former home of the Allan Herschell Co., a premier carrousel builder that shut down in 1959. The facility has since been transformed into a museum and amusement park showcasing the restoration process of carousels and providing hands-on STEM lessons. Together, Speaker Heastie and Assemblymember Conrad announced a total of $300,000 in funding -$250,000 to build out HVAC for the museum and $50,000 to support school trips to children across Western New York and expand the museum’s free after-school programming into local libraries across the community. In 2021, Assemblymember Conrad secured $15,000 for the Herschell Carrousel Factory Museum.

Director Ian Seppala will be presenting Lost Parks: WNY Amusement Parks of the Past, August 7th at 7pm at the Holland Land Office Museum. 

Lost Parks: WNY Amusement Parks of the Past is a presentation discussing the history of amusement parks in Western New York. This is the first time this presentation will be made to the public. Parks featured in the presentation are including but not limited to: Crystal Beach, Page's Whistlepig, Dealing's Rides, and Boulder Park.

Located in Batavia, New York (131 W Main St, Batavia, NY 14020), The Holland Land Office Museum interprets the history of Genesee County and is "the Birthplace of Western New York". The cost for this presentation is $5 per person, and $3 for HLOM members. To find out the full schedule of HLOM upcoming events, visit the link below.

 https://www.thebatavian.com/press-release/holland-land-office-museum-announces-august-events/644366

International re-known magazine Woman's World recently included the museum in a list of 6 surprising things to do in Niagara Falls. Included in the list are long-term partners Niagara Underground Railroad Museum. To find out who else made the list, click the link below!​
https://www.womansworld.com/life/holidays/6-surprising-things-to-do-in-niagara-falls-new-york

Check out Executive Director Ian Seppala on Buffalo on the Ride with Joe Chille